keLsey
NY-BASED Art Director & Designer magician
Let’s get to know each other… or send me cute pics of your pet(s)
miami DOLPHINS x nike: 50th anniversary game
Client: Nike Football
Role: In parallel with Brian Mackin, we helped to develop the look and feel for the influencer seeding kits that was to be sent out to 18 local Miami influencers to celebrate Nike football and the Miami Dolphins 50th anniversary.
Project Description: In 1972 Blue Ribbon Sports & Onitsuka Tiger officially severed ties - birthing the greatest sports company known to man. That same year, The Miami Dolphins did the improbable winning Super Bowl VII and capping off the First & ONLY undefeated Season in NFL History. Now fast forward to 2022, we Celebrate the Golden Jubilee of two iconic moments in sports history - birth of Nike and the perfect season.
With such historical moments in the history of both brands, we were tasked to Create Limited Edition Seeding Package Celebrating the Golden Jubilee and Nike in Miami. We wanted to make sure we told the history of the Dolphins and the pride behind the 305 & City’s Fanbase with a Nike lens.
Team:
Art Direction + Creative: Myself and Brian macking
Influencer Manager: Norma
Production: Sabrielle and Naomi
OAKLEY MUZM
Client: Oakley
Role: I was the art director that established the look and feel for all campaign elements including key visuals, photography, and video.
Project Description: 33 years after the original release, Oakley resurfaces surf icons Mumbo and Pro M Frame. Claimed by California beach culture, the pair revolutionized sport with the introduction of High-Definition Optics (HDO) & a 3-point fit system that brought cutting-edge technology to beaches & beyond.
Team:
Art Direction + Creative: Myself
Strategy: Noah Pham
Production: Clare Worsley
TNF on prime
Client: Prime Video
Role: Designer for all of the event collateral. From designing the wrapping that went around the semi-truck, to the invitations, I touched every aspect of design on this project throughout all fourth months of the activation that spanned several major cities across the US.
Project Description: Prime video partnered with the NFL to live stream all Thursday night football games for the 2022 football season.With a partnership that hadn’t seen the light since covid, Amazon tasked us to come up with a mobile activation that brought the biggest and best tailgate experience to fans, and prime members, that spanned four major cities across the US.
Since Amazon Prime trucks are a large association when you think of Amazon, we decided to build out a custom semi-truck that held three different custom spaces. A customization lab where fans and guests could customize bomber jackets with custom city and team patches, a dj booth for local dj’s to come spin and warm up the crowd, and a massive screen that allowed for the streaming of games for each night. Aside from the truck, we built out games, photo moments, and entertainment areas for the guests to wander and enjoy what a Prime Video tailgate experience was all about.
Team:
Creative + Design + Experiential Design: Madeline Deaton, Mauricio Patarroyo, and Myself
Producers + Project Managers: Mallory Richey, Muriel Alexander, Aidan Ryan, Sarah Feldman, Sam Stram
Strategy: Kameron McCullough
Influencer Management: Norma Moreno.
SUPERBOWL LVIII UBER Eats Market
Client: Uber
Role: Designer: Helped to buildout and design all of the packaging designs for Room 2 of the Uber Eats Market experience.
Project Description: Uber wanted to activate during the Super Bowl with the intention of creating an experience to allow consumers to explore the ease that is the Uber Eats app. With such a big day in sports and sports fanatics throwing parties, and cookouts, Uber Eats is your one-stop-shop to make your life that much more convenient. With that in mind, the Almost Almost Anything shop was born. Guests got to travel through three rooms filled with custom Uber-ified Super Bowl themed product packaging,interactive give-aways, secret passage ways, surprise reveals, and photo-ops, the “shop” was truly a hit.
Team:
Creative Director: Bry Crasch
Design: Myself and Ryan Wattaul
Production + Studio: David Stark Studio
SEEN HERE
Welcome to wrexham
WELCOME TO WREXHAM
ROLE: 3D RENDER BUILD, AND OVERALL DESIGN DIRECTION FOR WELCOME TO WREXHAM POP-UP SPACE.
PROJECT: The passion and love that sports fans pour into the game is like a job. And like everything with sports fans, they take that work seriously. They might be one of the 8MM+ Fantasy Premier League managers, 7.6MM+ FIFA22 FUT creators, or simply a diehard supporter who claims they could run their favorite club.
We'll draw sports and McReynolds fans in with the opportunity to work with a couple of famous guys that could use all the help they can get. In this activation, Ryan and Rob are seeking a new teammate to help them make big decisions, and take care of the things they can’t quite figure out. We will do this by hosting post-game interview-inspired interviews digitally and IRL with pop-ups in key markets.
full court @ footlocker
Client: Footlocker
Role: Art Director. Established the overall look and feel of the editorial shoot with the choice of props, positioning of talent, and shot types.
Project Description: Starting in February, Foot Locker is dropping some of the hottest basketball kicks of the season. We wanted to celebrate by partnering with some of basketball culture’s favorite people to create iconic photoshoots and unexpected content with some of basketball’s most iconic faces. Pairing off talent such as Doris Burke with Jazzy, and Shams with the boys from RDC, we were able to roll out a series of campaign look books across social digital and in-store.
Team:
Art Direction + Creative: Myself and Anthony Nitkowski
Strategy: Elliot Curtis and Anthony Nitkowski
Production: Rashinda Bankhead and Clare Worsley
Amika
Client: Amika
Role: Art Director and Designer
Project Description: Amika is salon-raised haircare brand that is powered by a superfruit soul and rooted in results for all strands. In summer of 2024 Amika was preparing to launch a new product, the Smooth Over Frizz-Fighting Hair Treatment Mask.
The Smooth Over Frizz-Fighting Hair Treatment Mask would be Amika’s first treatment within the frizz product category. With frizz being a major concern within 55% of consumers, Amika wanted to really bring this product to the forefront with a big activation for the launch of this new treatment. With brand awareness within different markets being top priority for Amika, we decided to pitch a mobile multi-day activation. So the concept of “The Glam Room” was born
Guess HOLIDAY
Client: Bustle Digital Group
Role: Graphic designer
Project Description Article header:The Zoe Report and Bustle will be building out a style guide for savvy, trend-forward shoppers with a focus on holiday styles from Marciano by Guess (TZR) and Guess Holiday collection (Bustle). After first identifying key holiday trends in the collection that TZR and Bustle readers will relate with most, TZR and Bustle will offer expert styling tips for key styles, positioning each as a must-have for the season. Readers on the hunt for fall and winter looks — whether it be a soft crew-neck sweater for family dinner or a luxe turtleneck to gift — will see Marciano x Guess and the Guess holiday collection as their go-to destination for chic seasonal style.
Project Description Pinterest Pins:In this custom-designed Pinterest Pin, Bustle and The Zoe Report (TZR) will round up three holiday styles Bustle readers can shop now at Guess. A collage-style design will serve as style inspo, inviting readers to explore specific products ahead of the holiday season.
